Week 2: Expansion Analysis

In 2023, the landscape of sports and outdoor online shops in the United Kingdom was dominated by giants. According to a survey, two major players, Adidas and Nike, led the way with a staggering 56 percent of respondents expressing their affinity for each brand (Statista Research Department, 2023). Following closely in the race was JD Sports, with an impressive 48 percent of people reporting their favorable opinion of the online store (Statista Research Department, 2023).

Sportsman's Warehouse, already a prominent name in the outdoor retail sector in the United States, has now set its sights on the UK market. This strategic move has piqued the interest of upper management, who are considering the possibilities and challenges of expansion.

To make an informed decision about venturing into the UK, Sportsman's Warehouse recognizes the importance of conducting thorough market analysis and competitor assessments. In the weeks ahead, we will delve into the data, examining the competitive landscape and market dynamics in the United Kingdom. This analysis will serve as a crucial foundation as the company formulates its expansion strategy.

Stay tuned as we explore the opportunities and potential hurdles that lie ahead for Sportsman's Warehouse in its quest to become a global player in the outdoor retail industry.







References

Statista Research Department. (2023, September 29). Online sports and outdoor shop popularity UK 2023. Statista. https://www.statista.com/statistics/1416017/sports-and-outdoor-online-shops-popularity-uk/ 

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