Week 3: New Products/Services

 

In 2021, a survey in the United Kingdom shed light on the types of sporting goods that captured consumers' interests in the past 24 months. Understanding these preferences is essential for Sportsman's Warehouse as it contemplates expansion into the UK market.

According to the survey, the most commonly purchased sporting goods in the UK were sports shoes, with a significant 61 percent of respondents indicating their purchase (Tighe, 2023). This highlights the significance of high-quality sports footwear in the market.

Sportswear followed closely behind, with 53 percent of consumers having bought sportswear items in the past 24 months (Tighe, 2023). This underscores the importance of offering a diverse range of sportswear options to cater to the UK market's preferences.

Additionally, about 27 percent of surveyed consumers in the UK had purchased sports equipment and gear within the same time frame (Tighe, 2023). This indicates a substantial demand for sporting equipment, ranging from gear for various sports to outdoor essentials.

Considering these insights, Sportsman's Warehouse should take note of the UK consumers' penchant for sports shoes, sportswear, and sports equipment. These findings suggest opportunities for product expansion and diversification.

To capitalize on this market, Sportsman's Warehouse should consider offering a curated selection of sports shoes, sportswear, and sports equipment tailored to the UK audience. By aligning their product offerings with the preferences of the UK consumer base, Sportsman's Warehouse can position itself as a go-to destination for high-quality sporting goods in the region.

Stay tuned as we further explore how Sportsman's Warehouse can leverage these insights and BI techniques to make informed decisions about its product offerings in the UK market.











References

Tighe, D. (2023, June 21). UK: Most commonly purchased Sporting Goods 2021. Statista. https://www.statista.com/forecasts/1284517/consumers-that-bought-sporting-goods-by-product-type-uk#:~:text=When%20asked%20in%202021%20what,sports%20item%20in%20the%20country. 

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