Week 4: Quantitative Analysis

In 2021, a survey in the United Kingdom provided valuable insights into consumer preferences for sporting goods. This data is instrumental in guiding Sportsman's Warehouse as it contemplates expansion into the UK market.

The survey revealed that 61 percent of UK consumers had purchased sports shoes in the past 24 months, making it the most popular category among sporting goods. This highlights the significance of high-quality sports footwear in the UK market.

Sportswear followed closely behind, with 53 percent of consumers having bought sportswear items during the same period. This underscores the importance of offering a diverse range of sportswear options to cater to the UK market's preferences.

Furthermore, about 27 percent of surveyed consumers in the UK had purchased sports equipment and gear within the same timeframe. This indicates a substantial demand for sporting equipment, ranging from gear for various sports to outdoor essentials.

Now, let's transition to the present. In 2023, the popularity of sports and outdoor online shops in the UK has come into focus. The data indicates that Adidas and Nike lead the way, with an impressive 56 percent of respondents expressing their liking for each brand. JD Sports follows closely behind, with 48 percent of people reporting their favorable opinion of the online store.

This quantitative analysis is invaluable for Sportsman's Warehouse as it navigates the UK market. By aligning their product offerings with consumer preferences for sports shoes, sportswear, and sports equipment, the company can position itself for success.

Stay tuned as we continue to explore how Sportsman's Warehouse can leverage these insights, alongside Business Intelligence techniques, to make informed decisions about its product offerings and market strategies in the UK.





References

Statista Research Department. (2023, September 29). Online sports and outdoor shop popularity UK 2023. Statista. https://www.statista.com/statistics/1416017/sports-and-outdoor-online-shops-popularity-uk/

Tighe, D. (2023, June 21). UK: Most commonly purchased Sporting Goods 2021. Statista. https://www.statista.com/forecasts/1284517/consumers-that-bought-sporting-goods-by-product-type-uk#:~:text=When%20asked%20in%202021%20what,sports%20item%20in%20the%20country.


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